• Coinbase is launching a national campaign to promote the use of crypto and blockchain technology.
• The campaign includes 4 different advertisements featuring Coinbase CEO Brian Armstrong, airing on US television and during the NBA Finals series.
• The ads are titled The History of Money Initiative, Stand With Crypto Day, Real People Using Crypto for Real Needs, and The State of Crypto Summit.
Coinbase Launches ‘Moving America Forward’ Campaign
Coinbase, one of the largest crypto exchanges in the United States, has announced a new national ad campaign entitled “Moving America Forward”. This campaign aims to raise awareness about the financial innovations facilitated by cryptocurrencies and blockchain technology. It will feature four different ads starring Coinbase CEO Brian Armstrong which will air on popular Sunday shows as well as during ad breaks of the NBA Finals series.
The four ads that make up this campaign are: The History of Money Initiative; Stand With Crypto Day; Real People Using Crypto for Real Needs; and The State of Crypto Summit. The History of Money Initiative ad explores currency from 10,000 BC up until today’s crypto landscape. It will also feature a wallscape campaign on Wall Street that visually documents its history as well as an armored money truck turned mobile-billboard for extra reach. Additionally, Stand With Crypto Day is an event hosted by Coinbase taking place in Washington D.C., where members from the crypto community will advocate for policies that encourage adoption of cryptocurrencies. Finally, Real People Using Crypto for Real Needs and State of Crypto Summit promote events hosted by Coinbase which aim to educate people about how using cryptocurrency can benefit them in their everyday lives.
Coinbase has also stated that this campaign will extend beyond U.S borders with a focus on countries like China that have seen increased adoption of cryptocurrencies and blockchain technology over recent years in order to emphasize the importance for U.S global economic leadership when it comes to these technologies going forward..
Finally, this new ad campaign also serves to increase visibility around lobbying efforts undertaken by Coinbase such as Stand With Cryptocurrency day which seeks to pass legislation friendly towards cryptocurrencies throughout various states in America so they can be adopted more widely without fear or hesitation within society..
By rolling out this national ad campaign focused on cryptocurrencies and blockchain technology, Coinbase hopes to be able to bridge gaps between users who may not understand these technologies fully yet but could benefit immensely from them if they were more accessible and widely accepted throughout society .